The Team

Independent defense industry channel dedicated to providing comprehensive research & information to reduce confusion in the market and rise all tides.

This website functions as a tactical resource center, expertly designed to guide your GTM force in navigating the competitive landscape, akin to repositioning an operation in relation to an “offset from the X” during reconnaissance. By aligning seasoned experts with PPBE analysis and targeted program research, the platform provides critical intelligence that allows you to access market areas effectively. With this information, your team can formulate a strategic approach to infiltrate these zones, outmaneuver competitors, and decisively reach your objectives. Think of it as your tactical playbook for executing successful business maneuvers while remaining agile and informed. 

I am tired of metaphorically punching myself in the face and either dispelling or explaining the same information to clients and customers alike. I desperately want to democratize what other businesses know that startups are forced to learn for the first time. And vice versa.
Noah
offset team leader

This site is meant to be a crutch if you absolutely have to close a new business & believe you have a capability that elevates national security. Please reach out for consulting beyond the content. 

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Editorial

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Matt Robinson

Team Lead

Jessica Heim

Managing Editor

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J.C. Henry

Senior Policy Editor

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Justin Dunnicliff

Contributor

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Snarl Cleveland

Contributor

Events

Threat-informed Concept (ConOp/ConEmp) focused event segmented by need (.e.g. pnt, rf, close-combat lethality, analyst worfklow, targeting, targeteers)

Mary Ellen

Director of Events

Tom Benson

Event Manager